Design Brief
The objective is to redesign an earlier version of Trek Pack to address evolving user needs, modernize its visual and functional appeal, and enhance market competitiveness by improving ergonomics, updating materials and finishes for sustainability, refining the visual language, and integrating new features enabled by recent technology advancements; the process will involve reviewing user feedback on the original product, developing updated concepts, and producing prototypes, with success measured by clear improvements in usability, aesthetics, and feasibility for production.